South west rugby clubs pay Tribute

Celebration events to mark the end of this years rugby season have taken place in Cornwall, Devon and Somerset, bringing together teams from across the three-counties for the special awards evenings hosted by St Austell Brewery.

As well as celebrating the success of the clubs which won their leagues, the evenings also marked the finish of a second season of the Brewerys award-winning Tribute Ale sponsoring grass roots rugby across the region.

Officials from the RFU Constituency Bodies and the South West Competitions Committees joined players and Brewery representatives to raise a glass and present winning clubs with their trophies for the Tribute Leagues at the events held at St Austell Brewery, Torquay RFC and Weston-Super-Mare RFC.

In Cornwall, highlights of the evening included Penryn RFC, collecting the trophy for coming top of the Tribute Cornwall/Devon, Stithians Rugby Club for clenching the top title in the Tribute Cornwall 1 league and Veor Rugby Club for the top title in Tribute Cornwall 2 league.

For winning their leagues in Devon, Cullompton RFC were awarded for coming top of the Tribute Western Counties West league, Teignmouth Rugby Club for clenching the top title in the Tribute Devon 1 league and New Cross for the top title in Tribute Devon 2 league.

In Somerset, it was a fitting venue, with the home clubs second team, Weston-Super-Mare collecting the trophy for winning the Tribute Somerset Two South league and the clubs third team were awarded the top spot in the Tribute Somerset 3 South league.

Other honours went to Taunton RFC for winning the Tribute South West 2 West League and Burnham on Sea RFC, for coming top of the Tribute Somerset Premier league.

At each event St Austell Brewery also handed out their own Tribute, You've earned it award to the Club they felt had faced the toughest season. In Cornwall the award was handed to St Just RFC in Tribute Cornwall League 1 in recognition of their continual perseverance throughout the season. In Devon the award went to award to New Cross RFC in recognition of winning the Tribute Devon 2 league after only being established for two years and in Somerset, Taunton RFC were awarded the trophy for winning all of their games this season.

David Chatterton, President of Cornwall RFU said: Once again St Austell Brewery hosted a very enjoyable evening for the teams and officials from across Cornwall to celebrate an eventful rugby season. The Brewerys sponsorship makes a significant impact on grass roots rugby and were delighted the relationship between Cornwalls best game and Cornwalls best beer, Tribute goes from strength to strength.

Jeremy Mitchell, St Austell Brewery Head of Marketing said: We were delighted to bring many of the countys local clubs together and mark the end of another exciting season. St Austell Brewery is very proud to support the South West rugby leagues for a second season and our involvement has seen Tribute Ale firmly established as the official beer of South West Rugby.

Tribute Ale has enjoyed a phenomenal year, and just this month sales were announced as being up 33 per cent to April 2009 compared to last year. It means Tribute now a UK Top 10 premium cask ale - made up more than two-thirds of the draft beer sold by the Brewery so far this year.

The Tribute South West Leagues include;
Tribute South West 2 West
Tribute Western Counties West
Tribute Western Counties North
Tribute Cornwall & Devon League
Tribute Devon 1
Tribute Devon 2
Tribute Cornwall 1
Tribute Cornwall 2
Tribute Somerset Premier
Tribute Somerset 1
Tribute Somerset 2 North
Tribute Somerset 2 South
Tribute Somerset 3 North
Tribute Somerset 3 South

Tribute was first created as Daylight Robbery, commemorative ale by Roger Ryman to mark the solar eclipse in August 1999 - and it proved an instant hit. The beers popularity soon made it obvious the company was on to a winner. Brewing continued and Daylight Robbery was re-launched as Tribute, going on to win numerous prestigious awards, including "Supreme Champion Cornish Ale" at the 2004 Falmouth Beer Festival and Gold in the standard ales category in the International Beer Competition.

Increased sales of Tribute in the South West and across the UK have led the Brewery to carry out a major extension to its brewing facilities over the lst two years with the creation of a completely remodelled fermenting room and the installation of additional new fermentation vessels.

Later this year a new 700,000 bottling line will be opened at St Austell Brewery, with the capacity to bottle 25,000 bottles a week.

Tribute currently has national listings through Asda and regional listings in the South West and West in Sainsburys and Morrisons respectively. As well as its off-trade success, the brand is also gaining a large following as draught guest ale in pubs throughout the UK.

For further information regarding St Austell Brewery, please contact:

Jeremy Mitchell, Head of Marketing, St Austell Brewery, Tel: 01726 627149, e-mail: Jeremy.Mitchell@staustellbrewery.co.uk

John Casey, Deborah Clark Associates, PR on behalf of St Austell Brewery, Tel:01208 77900, e-mail: john@dca-pr.co.uk


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